Offline Online Shopping
We shop online, sure, but how come we don’t shop offline online? Confused? Don’t be, here’s something I’d expect e-commerce based retailers to start doing soon.
How New York and other cities are not already blanketed by Wi-Fi hot spots is beyond me. But rather than look at this lack of connectivity as a burden, I’ll look at it as an opportunity for online businesses. For this idea, we’ll look at Amazon.com, the online retail giant. Pop up shops have been trending for some time now, but I’m not certain there have been offline online pop-up shops. In order to do an online pop-up shop, you need to be online, of course. Making it an offline online experience comes from offering Wi-Fi for consumers in various areas of cities or towns. While you would pay rent for a physical pop-up shop, you wouldn’t pay rent if you provided internet access to say, a park. The park belongs to the City and people are free to congregate during park hours, so all Amazon needs to do is provide the internet access for people to get online and pair it with an incentive to shop offline online.
