Posts tagged Best Foods
Pet Branding
In Youngme Moon’s latest title, Different: Escaping the Competitive Herd, the Harvard Business School professor mentions a case study covering Sony’s robotic dog, AIBO (Artificial Intelligence roBOt, or “pal” in Japanese). The ability of the robot to follow commands isn’t what makes the case study remarkable; rather, it was the AIBO not following a master’s orders that make the product special and relate-able to the importance of being “human” or “pet like” as a brand.
