var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-16554319-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); I like nightlife, hospitality, marketing, social media and the word “legit.” I am The Real Mike Clemente.Tumblr (3.0; @therealmikeclemente)http://therealmikeclemente.com/Now that there have been a handful of promoted trending topics on Twitter, I think it’s time...http://therealmikeclemente.com/post/752231016http://therealmikeclemente.com/post/752231016Wed, 30 Jun 2010 00:03:00 -0400TNTPromoted Trending TopicsTwitterPTTWe Know DramaHashtagsHawthoRNeNike SoccerToy Story 3Buzz LightyearSocial MediaIn Youngme Moon’s latest title, Different: Escaping the Competitive Herd, the Harvard Business...http://therealmikeclemente.com/post/750828416http://therealmikeclemente.com/post/750828416Tue, 29 Jun 2010 16:18:00 -0400Pet BrandingDogsHachikōHellmann'sUenoSonyAIBOMarketingBest FoodsLoyaltyUniversity of TokyoWhile many businesses and industries fail to get social media, I’ve come to find one sector of...http://therealmikeclemente.com/post/732257984http://therealmikeclemente.com/post/732257984Thu, 24 Jun 2010 17:10:00 -0400DJsSocial MediaSharingCamaraderieIn 'N Out BurgerMcDonaldsBurger KingThe iPhone 4 is dropping tomorrow, and if you read my Virtual Lines post from last week, or remember...http://therealmikeclemente.com/post/729620868http://therealmikeclemente.com/post/729620868Wed, 23 Jun 2010 18:15:00 -0400AppleLinesRegrets OnlyVirtual LinesiPhone 4GenerosityWe shop online, sure, but how come we don’t shop offline online?  Confused?  Don’t be,...http://therealmikeclemente.com/post/726046943http://therealmikeclemente.com/post/726046943Tue, 22 Jun 2010 14:06:00 -0400Offline Online ShoppingOnline ShoppingPop Up ShopsWi-FiAmazonInternetConnectivityParksOffline ShoppingRegrets only.  It’s a mindset I’ve been using to help create content both on and...http://therealmikeclemente.com/post/720426888http://therealmikeclemente.com/post/720426888Sun, 20 Jun 2010 22:54:36 -0400Social MediaContent CreationRegrets OnlyDemandValueBlogUStreamYoutubeTwitterFacebookThe upcoming release of the iPhone 4 has me thinking about how insanely long the lines will be for...http://therealmikeclemente.com/post/708801655http://therealmikeclemente.com/post/708801655Thu, 17 Jun 2010 15:06:44 -0400AppleiPhone 4foursquareGowallaLBSLocation Based ServicesVirtual LinesProduct LaunchesCheck insBrandsSponsorshipsOkay, so I’ve never written an e-book before, so it may seem alarming to some that here I am,...http://therealmikeclemente.com/post/701740043http://therealmikeclemente.com/post/701740043Tue, 15 Jun 2010 14:53:39 -0400E-BooksNew AuthorsBrand EquityFastPencilK.I.S.S.KindleAmazoniPadAppleI think the process of becoming of a fan, or “Liking” a brand on Facebook is...http://therealmikeclemente.com/post/696373600http://therealmikeclemente.com/post/696373600Mon, 14 Jun 2010 01:16:00 -0400BrandsFacebookRecommendationsStarbucksFrappuccinoTwitterFanpagesLike PagesLocationIf you ask two people with the same job title at two different companies what they do at work, they...http://therealmikeclemente.com/post/680585489http://therealmikeclemente.com/post/680585489Wed, 09 Jun 2010 12:38:00 -0400ChangeCompetiDifferentiatingRésumécompetitionA B and CX Y and ZL M and OHere is a post many will agree is long overdue.  The number of interns and more importantly the...http://therealmikeclemente.com/post/660600474http://therealmikeclemente.com/post/660600474Thu, 03 Jun 2010 14:02:32 -0400InternsCreativityIndiaOutsourcingVCRsResumesEconomyFree LaborNightclubsDoor PolicyBottle ServiceIntern Ratio GuidelinesCompensation “When we write only what we know, we limit ourselves to territory we’ve already...http://therealmikeclemente.com/post/656735126http://therealmikeclemente.com/post/656735126Wed, 02 Jun 2010 10:14:00 -0400Steven PressfieldCreativityArtWineCreationCompetitionGoogleTom's ShoesWaddle Wine No, this is not a post about anything Malcolm Gladwell related or how Hush Puppies took over the...http://therealmikeclemente.com/post/652338261http://therealmikeclemente.com/post/652338261Tue, 01 Jun 2010 01:35:08 -0400RestaurantsNightclubsBarsLoungesCocktailsTippingThe Tipping PointMalcolm GladwellGratuityChampagneVodkaSocialized TippingOpentable Earlier today, I ordered a pizza to be delivered to my apartment.  Oddly enough, the delivery...http://therealmikeclemente.com/post/641675285http://therealmikeclemente.com/post/641675285Fri, 28 May 2010 17:03:00 -0400Danny MeyerSetting the TableHospitalityPizzeriaDeliveryCaringMistakesEntourageBrands  Twitter has been reluctant to fully launch their advertising platform for all brands to use;...http://therealmikeclemente.com/post/638745301http://therealmikeclemente.com/post/638745301Thu, 27 May 2010 18:23:40 -0400TwitterAdvertisingMarketingTwitter Advertising 2.0Google AdsenseJack DorseyTwitter Grader When we were kids, we all participated in show & tell.  It was a break in our stressful day...http://therealmikeclemente.com/post/635240796http://therealmikeclemente.com/post/635240796Wed, 26 May 2010 15:57:00 -0400FacebookGary VaynerchukHannah MontanaJustin BieberNikeSeth GodinSocial MediaTwitterShow and TellTell and Show   Above lies my current background for my Blackberry.  If you get past my self-branding attempt,...http://therealmikeclemente.com/post/626707479http://therealmikeclemente.com/post/626707479Sun, 23 May 2010 21:46:00 -0400Phone BackgroundsNightlifeBrandingOver the past year, I’ve found myself downloading more and more mixes and sets put online by...http://therealmikeclemente.com/post/623130817http://therealmikeclemente.com/post/623130817Sat, 22 May 2010 18:09:09 -0400DJ'sSocial MediaMixesPhilanthropyBuzz Marketing If it isn’t every day, it is every other day I see people or brands trying to persuade others to...http://therealmikeclemente.com/post/620270413http://therealmikeclemente.com/post/620270413Fri, 21 May 2010 18:43:06 -0400Social MediaTwitterStrategiesRestaurantsBars