Regrets Only
Regrets only. It’s a mindset I’ve been using to help create content both on and offline. I think sharing this type of mindset can help others (maybe you) when it comes to getting content out; meaningful content, that is.
Regrets only means I do not particulary care if you don’t read my blog or don’t attend my events. I do however care for those who do read and attend. Having the “regrets only” mindset allows me to focus on those who focus on me and therefore, build from within. When you create content with this mentality, it forces you to put out amazing work, every time. If you fail to put out something noteworthy, you’re not really using the regrets only attitude. Who is going to regret anything if what you put out is common knowledge or is irrelevent?
When I write, I write for you, not for me. If you’re aware of my blog and don’t read it, well, who are you really hurting? It’s not me, I’m only trying to help and or share ideas, not sell you something. Remembering to make content for your audience, and not for yourself is a big part of regrets only. You should put your own personality into your content sure, because that will make it your content and not somebody elses, but beyond that, create for others, not for yourself.
And once again, make every piece of content count. Every time you produce something, make it remarkable. It’s the only way to get something done and have people regret anything. Regret from missing your latest event or you on UStream announcing a special limited time offer will in turn create demand and once you have demand, you have value.
Regret is sort of like fear. Awesome content every time will make your audience afraid to miss something. Maybe the scariest thing this summer won’t be in the theatres, it’ll be missing something of value you have created. With all of this in mind, I’m not going to announce this post on Twitter or on Facebook. If you find it, you find it. If you’re the first person to read this, leave me a comment saying “first” (and anything else you want to add) and I’ll email you with what I’m willing to do for you. Regrets only.
